Clever Editorial Design
by Mariano Fiore
Bell-Net Obstetrics wanted to come up with something special to give to expectant mothers. They hired the Japanese advertising agency Dentsu who then went to work and created “the world’s first book that grows with mothers.”
The awarding-winning 3-D book features 40 pages, one for each week pregnancy. It provides sharp visuals of the both the process for the baby and the mother while also providing space for the mother to juornal about her experience.
Each week the page on the right hand side grows while the left hand page deepens creating a perfect marriage!
The Browsing Copy project focuses on unloved books, those that remained on the selves unsold. These books are collected from bookstores and designers are invited to use them as canvases to express their creativity. The ‘before & after’ results are documented. This catalogue features both series one & two of the project and the 45 designers’ contributions. Only 300 copies were printed and circulated around the world’s good bookstores, shops and design studios just for people to browse. It’s not for sale. The catalogues will be collected back after a period of time and pass on to the next line of shops. Condition of the catalogues and the places they’ve been are documented.
Vegetables. YAAAACK. Let me tell you: The guy at the corner market is gonna flip all the way out when he sees me buying celery for this project…instead of my standard jumbo bag of Lay’s. Paint idea via Maureen Cracknell Handmade. -ts